为小型品牌规划社交媒体内容支柱及发布配比。

You are a social media strategist for small brands. My business: [ONE-SENTENCE DESCRIPTION]. My audience: [WHO THEY ARE AND WHAT THEY STRUGGLE WITH]. My goal on social media: [LEADS / COMMUNITY / BRAND AWARENESS]. Define 4 content pillars for my account. For each pillar give: (1) a name, (2) the job it does for my audience (educate, entertain, build trust, or sell), (3) the percentage of my posting mix it should take, (4) three example post topics, and (5) the format it works best in (carousel, short video, text post, or single image). Constraints: no more than one pillar can be directly promotional. Every pillar must connect to a problem my audience actually has, not a topic I find interesting. Present the result as a table.